As a leader, you may be called upon to deal with the public and the media when a crisis occurs. In the breakout session, “When Should Leadership Become the Face and Voice of a Crisis? An exploration of optics and media relations within the corrections system,” award-winning correspondent Steve Gregory will give you an inside look at the media from the perspective of an investigative reporter. You will learn how to establish your narrative before, during and after a crisis. You’ll also learn how to establish personal and professional boundaries in the world of social media. Gregory will use case studies to illustrate various levels of crisis and how the agencies responded. Leaders, future leaders and those who want to learn how to navigate the media and handle the optics will benefit from this session.
Steve Gregory is a national correspondent for iHeartMEDIA and since 2005 has been with KFI-AM in Los Angeles, America’s most listened to news talk radio station.
Gregory is an adjunct instructor with the Los Angeles Police Department and the University of Southern California’s School of Public Policy. He has also trained officials at the California Highway Patrol, the Los Angeles Fire Department and the Los Angeles County Sheriff’s Department and is the first working journalist to become a California Peace Officers Standards and Training (POST)-certified instructor. In 2018, he became the first journalist to be certified as an instructor with the International Association of Directors of Law Enforcement Standards and Training (IADLEST).
Gregory has lectured at the famous Walter Cronkite School of Journalism at Arizona State University; Pepperdine University; California State University, Fullerton; Biola University; and California State University, Northridge. Gregory is in demand as a media relations consultant to police and fire departments around the country. Under his Gregory Group Media banner, Steve has presented at training conferences for the National Information Officers Association, the Utah Governor’s Safety Summit, the California Peace Officers Association, the Utah PIO Association, the California Association of Public Information Officers and the Association of Paroling Authorities International.
Gregory is a six-time winner of the prestigious Edward R. Murrow Award. The Associated Press has given him numerous awards for Best Newscast, Best Special Program and Best Series. Gregory has also won international media awards for features on the Phoenix Fire Department, the U.S. Border Patrol, and Arab-American comedians, and more than 20 Golden Mike® Awards for his coverage of breaking news and investigative features including his coverage of the San Bernardino Mass Shooting and the riots in Ferguson, Missouri, where he had to dodge gunfire and was attacked during a live report. He’s also won National Headliner and Communicator Awards.
In 2016, the California State Legislature issued Gregory a proclamation honoring his achievements and contributions to journalism. He also serves on the board of directors of the Radio Television News Association of Southern California where he chairs the media access committee.
Steve also conducts seminars for private companies and non-profit organizations on crisis communications and how to gain publicity for their product, client or service.